Client: BMW
Type of Work: Shooting for Storytelling
Location: Roma
Subject: Elegance and Innovation: BMW Unveils the New 5 Series Touring in Rome
Type of Work: Shooting for Storytelling
Location: Roma
Subject: Elegance and Innovation: BMW Unveils the New 5 Series Touring in Rome
Set against the timeless beauty of Rome during the Internazionali BNL d’Italia 2024, BMW hosted an unforgettable evening to unveil the new BMW 5 Series Touring. The BMW lounge transformed into a dazzling stage where glamour, innovation, and passion came together to celebrate this remarkable launch.
Among the distinguished guests were Pierfrancesco Favino, one of Italy’s most celebrated actors, and the elegant Matilde Gioli, whose presence added an extra touch of charm to the event. Their charisma, along with their enthusiasm for the evening, captivated the audience.
BMW Italy’s President, Massimiliano Di Silvestre, eloquently described the new 5 Series Touring as a masterpiece of design and technology, seamlessly blending sustainability and innovation. The vehicle’s sleek lines and advanced features stood out, embodying BMW’s vision for the future of mobility.
The evening featured a stunning light show and live performances, creating a sophisticated yet vibrant atmosphere. Guests enjoyed a refined aperitif while mingling in a setting designed to reflect BMW’s premium values of elegance and exclusivity.
This wasn’t just a car launch—it was a celebration of style, progress, and the unique ability of BMW to combine heritage with modernity. The event offered a glimpse into a world where every detail is crafted to perfection, mirroring the philosophy behind the new 5 Series Touring.
