Client: Autoitaliana Edidomus
Type of Work: Shooting for Editorial/Magazine
Location: Milano
Subject: Persol and Ernesto D'Argenio: A Journey into Italian Style and Heritage
Type of Work: Shooting for Editorial/Magazine
Location: Milano
Subject: Persol and Ernesto D'Argenio: A Journey into Italian Style and Heritage
Persol, an icon of Italian excellence in eyewear, celebrates the essence of Made in Italy through an exclusive collaboration with actor Ernesto D'Argenio. This campaign unfolds as a journey weaving together style, passion, and culture, embodying Italy’s spirit through vintage cars, picturesque settings, and the timeless elegance of Persol eyewear.
Ernesto D'Argenio, renowned for his versatility and charisma, portrays the modern Italian gentleman: sophisticated, dynamic, and deeply connected to his roots. In each frame, D'Argenio assumes different personas, accompanied by cars that epitomize the design and innovation of a bygone era. The elegant lines of these vehicles harmonize with the timeless style of Persol glasses, creating a perfect union of tradition and modernity.
The campaign captures authentic moments: from the allure of classic cars to the intense expressions of the actor, all enhanced by the craftsmanship that defines the Persol brand. The imagery tells a story of Italian excellence, where every detail—from the premium materials of the eyewear to the roaring engines of the cars—is a tribute to Italy’s cultural and artistic heritage.
A fun fact? Each pair of glasses worn by D'Argenio was carefully chosen to reflect a specific facet of Italian style, from urban sophistication to a love for speed.
With this collaboration, Persol not only celebrates Made in Italy but reimagines it for a modern audience, proving that authentic luxury is truly timeless.
