Client: YoungClassic ACI Editore
Type of Work: Shooting for Editorial/Magazine
Location: Bologna
Subject: Volvo C70 Cabriolet: Scandinavian Elegance Redefined
The Volvo C70 Cabriolet is not just a car—it’s an open-air symphony of design, innovation, and driving pleasure. Unveiled in 1997 and co-designed by Ian Callum and Peter Horbury, this Scandinavian masterpiece seamlessly blends timeless style with advanced engineering, offering a unique convertible experience that continues to captivate enthusiasts.
Type of Work: Shooting for Editorial/Magazine
Location: Bologna
Subject: Volvo C70 Cabriolet: Scandinavian Elegance Redefined
The Volvo C70 Cabriolet is not just a car—it’s an open-air symphony of design, innovation, and driving pleasure. Unveiled in 1997 and co-designed by Ian Callum and Peter Horbury, this Scandinavian masterpiece seamlessly blends timeless style with advanced engineering, offering a unique convertible experience that continues to captivate enthusiasts.
Crafted with Volvo’s signature attention to detail, the C70 Cabriolet showcases sleek, flowing lines that remain elegant whether the soft top is up or down. The interior is a haven of comfort, featuring premium materials, ergonomic seats, and a minimalist dashboard design that reflects the brand’s understated luxury. It’s a car where every element is designed to enhance both form and function.
Powered by a range of robust engines, from the efficient 2.0 turbo to the powerful 2.4 T5, the C70 delivers a dynamic driving experience. Its finely tuned suspension and precise steering make it as enjoyable on a twisty coastal road as it is cruising through the city. True to Volvo’s legacy, the C70 was one of the pioneers in safety for convertibles, being among the first to offer side-impact airbags—an innovation that set new standards in the industry.
A fun fact? The Volvo C70 Cabriolet was celebrated for its role in popularizing convertibles in colder climates, proving that open-top driving could be a year-round luxury when paired with Scandinavian ingenuity.
The Volvo C70 Cabriolet is not merely a car—it’s a statement of style and freedom. Decades later, it remains a symbol of Volvo’s ability to create vehicles that balance elegance, performance, and safety in perfect harmony.
