Client: BMW
Type of Work: Shooting for Storytelling
Location: Roma
Subject: Ryder Cup 2023: BMW and the Spirit of Golf in the Eternal City
Type of Work: Shooting for Storytelling
Location: Roma
Subject: Ryder Cup 2023: BMW and the Spirit of Golf in the Eternal City
Against the stunning backdrop of Rome, the 2023 Ryder Cup was a celebration of sport, passion, and style. As the event’s main sponsor, BMW highlighted not only the epic clash between Team Europe and Team USA but also its deep connection to golf and luxury. Team Europe’s victory, achieved through skill and teamwork, was celebrated with enthusiasm by fans and players alike in an atmosphere brimming with emotion.
The photographs vividly tell the story: the sun kissing the fairways of the Marco Simone Golf & Country Club, the tension and joy reflected in the players’ faces, and the unbridled passion of the crowd. The shots capture unforgettable moments, such as Rory McIlroy’s determination and the team’s collective embrace as they clinched the trophy. Adding a layer of sophistication, BMW’s refined lounge served as a hub of elegance and hospitality, while the brand’s iconic vehicles seamlessly blended into the event.
A fascinating detail? This Ryder Cup marked the first time the event was held in Italy, making history not only for golf but also for BMW’s commitment to creating experiences that merge sport and lifestyle. From the luxurious BMW lounge to the decisive moments on the greens, the brand’s presence elevated the occasion to new heights of prestige and excitement.
This narrative not only celebrates victory but also underscores how BMW harmoniously intertwined with the Ryder Cup spirit, enhancing the event with unparalleled excellence and emotion.
