Client: BMW
Type of Work: Shooting for Storytelling
Location: Roma
Subject: During the Italian Open 2025, the BMW Lounge in Rome became the stage for an exclusive evening celebrating the debut of the new BMW iX, the flagship of the brand’s electric vision.
Type of Work: Shooting for Storytelling
Location: Roma
Subject: During the Italian Open 2025, the BMW Lounge in Rome became the stage for an exclusive evening celebrating the debut of the new BMW iX, the flagship of the brand’s electric vision.
Led by Massimiliano Di Silvestre, President and CEO of BMW Italia, the event blended innovation, design, and glamour in perfect harmony with the vibrant atmosphere of the tournament.
Among the night’s most anticipated guests, acclaimed actor Pierfrancesco Favino captivated the audience as he received a BMW iX as a surprise gift — a symbolic gesture highlighting BMW’s deep connection with Italian cinema and culture. The photographs capture each emotion: the elegance of the setting, the refined smiles, and the unmistakable prestige of the BMW Lounge.
The BMW iX, with its futuristic design and long-range electric powertrain, embodies the perfect balance between luxury and innovation. Every image emphasizes its sculpted lines, iconic lighting signature, and interiors designed to redefine sustainable comfort.
A fun fact? The iX was engineered as a technological manifesto for BMW — a vehicle crafted from carbon fiber and recycled aluminum, representing the future of pure electric driving pleasure.
