Client: BMW
Type of Work: Shooting for Storytelling
Location: Roma
Subject: Internazionali BNL d’Italia 2024: BMW and Tennis, Elegance Meets Passion
Type of Work: Shooting for Storytelling
Location: Roma
Subject: Internazionali BNL d’Italia 2024: BMW and Tennis, Elegance Meets Passion
Set against the stunning backdrop of Rome's Foro Italico, the 2024 Internazionali BNL d’Italia celebrated the pinnacle of global tennis excellence. Beyond thrilling fans with spectacular matches, BMW took center stage as the official sponsor, adding a touch of luxury and innovation to the heart of the competition.
The photographs tell a story of action and style: the athletic gestures of champions, the intensity in their expressions, and the boundless enthusiasm of the crowd. These shots capture not only the tension and elegance of tennis but also the sophistication of BMW’s experience, featuring an exclusive lounge and iconic vehicles that embody cutting-edge technology and design.
An interesting detail? This year’s tournament set a record for attendance, transforming the Foro Italico into a global stage for tennis. BMW’s presence elevated the event’s prestige, reaffirming its commitment to supporting world-class sporting events.
This edition of the Internazionali was not only a celebration of athletic talent but also a perfect union of athletic performance and BMW’s automotive excellence, in a city where art, history, and sports seamlessly converge.
